Skip to content

Choose which optional content this site may load. You can change this at any time from the Cookie Settings link at the bottom of the page.

Necessary

Remembers your cookie and accessibility choices in your browser. Always on.

Allows audience measurement tools to load, if this site uses them.

Allows content from other services, such as embedded social media posts, to load. These services may set their own cookies.

Accessibility

Text size 100%

Settings are saved in this browser.

Culture & Entertainment

You Can Skip This. She Couldn’t: Jerbi Digital’s AI Film About October 7

A short film turns an advertising countdown into a reminder of October 7. Its scenes are generated with AI, not original footage of the attack.

Illustration of a smartphone on a dusty road beside the open door of an empty car
Phone on a dusty road · Disclaimer

A countdown promises viewers that they will soon be able to skip. In Jerbi Digital’s film about October 7, that promise is overturned: the countdown ends, but escape does not follow. The AI-generated short focuses on the difference between watching danger on a screen and being trapped inside it.

The roughly 45 second film was created by Jerbi Digital on Instagram. The creator’s credit appears in the video itself, together with an acknowledgment that it was made using AI.

The full film

The following video is an AI-generated reconstruction containing depictions of violence and distress. It is not original footage from October 7.

Jerbi Digital · @jerbi.digital

Cars, a roadside and a phone that offers no safety

The film uses a first person viewpoint. It depicts a frightened woman beside a vehicle, people moving among cars with open doors, and an attempt to use a phone as danger continues. Rather than explaining the attack through maps or a sequence of headlines, the view narrows to immediate surroundings: a car door, the ground and a screen held close.

Messages on the phone ask about the character’s safety. That detail brings another perspective into the scene: someone elsewhere waiting for an answer. These are elements of the reconstruction, not messages presented as an authenticated record belonging to an identified person.

When the skip countdown changes meaning

A prompt resembling an option to skip an advertisement appears within the scene. It counts down to zero, then says skipping is unavailable. The ending delivers the film’s central line: You can skip this. She couldn’t. The date October 7, 2023 follows.

The device turns an everyday viewing habit into an expression of helplessness. A viewer can stop playback at any time; the character cannot end the danger in the same way. That is an interpretation of the film’s visual language, not a survivor’s testimony.

A reconstruction rooted in real events

The Hamas led October 7, 2023 attack involved killings and abductions. The film uses AI to evoke fear and danger against that historical background. It is not identified here with a particular victim or an independently verified sequence of events.

That distinction allows the work to be watched without confusing the memory it seeks to evoke with historical evidence. The people harmed that day were real. The characters and images in this film belong to a synthetic reconstruction.

Sapir Bilmes, 24, was murdered fleeing the Nova festival on October 7th.
Sapir Bilmes, 24, was murdered fleeing the Nova festival on October 7th.

Where to find original footage

Readers seeking original material can separately visit hamas-massacre.net, an archive collecting footage of the attack and abductions. Content warning: the destination includes disturbing and graphic photographs and videos.

The archive is provided separately from Jerbi Digital’s work, not as proof that every reconstructed detail matches a particular original recording. The closing line leaves the contrast in view: an audience can close a piece of content; people caught in the attack could not switch off what was happening.

Back to Latest News